Male skin care: shaving and moisturization needs.

Historically, most cosmetic and medical cosmetic research has been focused on the female consumer. Advancements in the development of grooming instruments as well as changing consumer habits and attitudes toward male cosmetic skin care needs support the need to develop a deeper understanding of male skin biology and how that can be used to improve the quality of life relative to societal interactions. Male skin biology has been found to have unique properties that are distinct from females and have a significant impact on the way males groom and maintain their overall appearance. Research to date has found that male skin has a different response profile to such environmental insults as UV, heat, and stress that is based not on just differences in cosmetic or dermatological product usage but also on underlying biological differences. These differences are discussed with the implications to a broader understanding of male facial skin care needs that spans from daily grooming practices to overall health status that impacts higher incidence rate of skin cancer among males. This highlights that male skin care has a holistic need to ensure proper grooming and sunscreen moisturizer usage.