Food Consumer Behaviour and Health Research Centre, Faculty of Arts and Human Sciences, University of Surrey, Stag Hill, Guildford, Surrey GU2 7XH, UK.
Appetite. 2012 Dec;59(3):806-17. doi: 10.1016/j.appet.2012.08.014. Epub 2012 Aug 20.
Significant ongoing debate exists amongst stakeholders as to the best front-of-pack labelling approach and emerging evidence suggests that the plethora of schemes may cause confusion for the consumer. To gain a better understanding of the relevant psychological phenomena and consumer perspectives surrounding FoP labelling schemes and their optimal development a Multiple Sort Procedure study involving free sorting of a range of nutritional labels presented on cards was performed in four countries (n=60). The underlying structure of the qualitative data generated was explored using Multiple Scalogram Analysis. Elicitation of categorisations from consumers has the potential to provide a very important perspective in this arena and results demonstrated that the amount of information contained within a nutrition label has high salience for consumers, as does the health utility of the label although a dichotomy exists in the affective evaluation of the labels containing varying degrees of information aggregation. Classification of exiting front-of-pack labelling systems on a proposed dimension of 'directiveness' leads to a better understanding of why some schemes may be more effective than others in particular situations or for particular consumers. Based on this research an enhanced hypothetical front-of-pack labelling scheme which combines both directive and non-directive elements is proposed.
利益相关者之间对于最佳的包装正面标签方法存在持续的争论，新出现的证据表明，过多的方案可能会让消费者感到困惑。为了更好地理解与 FoP 标签方案及其最佳发展相关的心理现象和消费者观点，在四个国家（n=60）进行了一项涉及自由分类一系列卡片上呈现的营养标签的多项分类程序研究。使用多项量表分析探索了定性数据的潜在结构。从消费者那里得出的分类可能为该领域提供非常重要的观点，结果表明，营养标签中包含的信息量对消费者具有很高的显著性，标签的健康效用也是如此，尽管对于包含不同程度信息聚合的标签的情感评价存在二分法。根据拟议的“直接性”维度对现有的包装正面标签系统进行分类，可以更好地理解为什么在某些情况下或对某些消费者来说，某些方案可能比其他方案更有效。基于这项研究，提出了一种改进的假设包装正面标签方案，该方案结合了指令性和非指令性元素。
