University College London, London, United Kingdom.
Body Image. 2013 Jan;10(1):85-94. doi: 10.1016/j.bodyim.2012.08.005. Epub 2012 Sep 16.
As levels of obesity continue to rise worldwide so do the number of public health campaigns designed to help address this problem with advice and information on how to stabilize or decrease weight. However, few studies have explored the influence of visual images, and specifically photographs, in weight-related health materials despite their widespread use in publications and online. We carried out qualitative individual telephone interviews with eight women who were actively engaged in managing their weight. They viewed a series of photographs of slim and overweight women demonstrating healthy behaviors such as engaging in physical activity or reading a food label. Responses were analyzed using Interpretative Phenomenological Analysis. The two core themes that emerged were the motivating/de-motivating effect of body size representation on health behavior intentions, and the social implications of being overweight. Participants liked and appeared motivated by the images of larger women, actively seeking out social comparisons. Implications of these findings in the development of health promotion messages are discussed.
随着全球肥胖水平的不断上升，旨在帮助解决这一问题的公共卫生宣传活动的数量也在增加，这些活动提供了有关如何稳定或减轻体重的建议和信息。然而，尽管照片在出版物和网络上被广泛使用，但很少有研究探讨视觉图像，特别是照片，对与体重相关的健康材料的影响。我们对八名积极参与体重管理的女性进行了定性的个人电话访谈。她们观看了一系列苗条和超重女性的照片，这些女性展示了健康行为，如参加体育活动或阅读食品标签。使用解释现象学分析对回答进行了分析。出现的两个核心主题是体型代表性对健康行为意图的激励/抑制作用，以及超重的社会影响。参与者喜欢并似乎受到较大女性形象的激励，积极寻求社会比较。讨论了这些发现对健康促进信息制定的影响。
