University of Abant İzzet Baysal, School of Physical Education and Sport, Dep. of Sport Management, Bolu, Turkey.
J Hum Kinet. 2011 Jun;28:165-76. doi: 10.2478/v10078-011-0033-x. Epub 2011 Jul 4.
This research examines the use of Facebook and Twitter, two social networks, for sportive reasons in Turkey. To this end, the literature was surveyed and a 5 Likert type data collection tool consisting of 21 questions was developed by the researcher based on the expert views. The sample of the research included 460 sport fans who are college students at Abant İzzet Baysal University and Sakarya University. It was found in the research that 91.7% of the participants had a profile on Facebook and 13.3% had a profile on Twitter. The rate of opening an account on Twitter, which still has no version in Turkish language, was low. It was found that the fans mostly followed the official site of their favorite team on Facebook, got informed about the sports activities through Facebook and learned news, which they did not hear from other sources. It was also ascertained that male fans used social networks for sportive reasons more than female fans did (p<.05). It is possible to state that social networks such as Facebook and Twitter have become a rapidly-developing alternative medium in sports against traditional media such as newspaper and television.
本研究考察了土耳其人出于体育目的使用 Facebook 和 Twitter 这两个社交网络的情况。为此，研究者查阅了文献，并根据专家意见开发了一个由 21 个问题组成的 5 级李克特数据收集工具。研究的样本包括 460 名大学生，他们分别来自阿班特·伊泽特·贝伊萨尔大学和萨卡里亚大学。研究发现，91.7%的参与者在 Facebook 上有个人资料，13.3%的参与者在 Twitter 上有个人资料。尽管 Twitter 还没有土耳其语版本，但开设该账户的比例较低。研究还发现，球迷们主要在 Facebook 上关注他们喜欢的球队的官方网站，通过 Facebook 了解体育活动，并获取他们从其他渠道听不到的新闻。此外，男性球迷比女性球迷更倾向于出于体育目的使用社交网络（p<.05）。可以说，像 Facebook 和 Twitter 这样的社交网络已经成为报纸和电视等传统媒体之外，在体育领域迅速发展的替代媒体。
