Barker M E, Burridge J D
Human Nutrition Unit, Department of Oncology, School of Medicine, University of Sheffield, Royal Hallamshire Hospital, Sheffield, UK.
J Hum Nutr Diet. 2014 Apr;27 Suppl 2:117-23. doi: 10.1111/jhn.12075. Epub 2013 Apr 23.
The present study examined dietary messages conveyed in articles and advertising in two popular British women's magazines, Woman and Home and Woman's Own, between 1940 and 1954.
A qualitative analysis of written content was performed, focusing on regularities evident in content, and addressing the construction of the role of women in relation to food provision, as well as assertions for nutritional health. The setting comprised a desk-based study. The study sample encompassed 37 magazines, and yielded a corpus of 569 articles concerned with food or dietary supplements, of which 80.1% were advertisements.
Ministry of Food dietary advice featured prominently up to 1945 and advocated food consumption according to a simple nutrient classification. Advertising and article content also used this classification; advocating consumption of food and supplements on the grounds of energy, growth and protection of health was customary. Providing food to meet nutritional needs was depicted as fundamental to women's war effort and their role as dutiful housewives. Advertising in 1950s magazines also focused on nutritional claims, with a particular emphasis on energy provision.
These claims reflected the prevailing food policy and scientific understanding of nutritional health. This analysis of food messages in women's magazines provides lessons for contemporary nutrition policy.
本研究调查了1940年至1954年间英国两本广受欢迎的女性杂志《女性与家庭》和《女性自己》上的文章及广告中所传达的饮食信息。
对书面内容进行了定性分析，重点关注内容中明显的规律，并探讨了女性在食物供应方面的角色构建以及关于营养健康的主张。研究方式为案头研究。研究样本包括37本杂志，产生了一个由569篇与食物或膳食补充剂相关的文章组成的语料库，其中80.1%是广告。
直到1945年，食品部的饮食建议都占据显著地位，并倡导根据简单的营养素分类来进行食物消费。广告和文章内容也采用了这种分类；基于能量、生长和健康保护来倡导食物和补充剂的消费是常见的做法。提供食物以满足营养需求被描绘为女性战争努力以及她们作为尽职家庭主妇角色的基础。20世纪50年代杂志上的广告也侧重于营养宣称，尤其强调能量供应。
这些宣称反映了当时盛行的食品政策以及对营养健康的科学理解。对女性杂志中食物信息的这一分析为当代营养政策提供了借鉴。
