Black M E
School of Nursing, University of Michigan, Ann Arbor, USA.
Cancer Nurs. 1995 Aug;18(4):270-7.
Despite the increasing risk of breast cancer with age, older women are less likely to engage in breast cancer screening behaviors than are younger women. In order to examine articles written on the topic of breast cancer and cancer, a historical survey was conducted of women's magazines popular between 1929 and 1949. This survey was an attempt to identify the messages of that period and compare them with the beliefs and knowledge prevalent among women who are today 75 to 84 years of age. There were striking similarities found between the messages in the early magazines and in older women's beliefs today. This literature was also compared with the medical literature of the same time to identify the role of the nurse and common themes. This article outlines specific mass-media strategies that nurses can use to design appropriate messages for women of different ages as well as for policy makers and the public at large through popular media such as magazines.
尽管随着年龄增长患乳腺癌的风险不断增加，但老年女性比年轻女性更不太可能参与乳腺癌筛查行为。为了研究关于乳腺癌和癌症主题的文章，对1929年至1949年间流行的女性杂志进行了一项历史调查。这项调查旨在识别那个时期的信息，并将其与如今75至84岁女性中普遍存在的信念和知识进行比较。早期杂志中的信息与老年女性如今的信念之间存在惊人的相似之处。该文献还与同一时期的医学文献进行了比较，以确定护士的角色和共同主题。本文概述了护士可以通过杂志等大众媒体，为不同年龄段的女性以及政策制定者和广大公众设计合适信息的具体大众媒体策略。
