St-Laurent-Gagnon Thérèse, Coughlin Kevin W
Paediatr Child Health. 2012 May;17(5):267-72. doi: 10.1093/pch/17.5.267.
The use of blogs, Facebook and similar social networking sites is rapidly expanding and, when compared with e-mail, may be having a significantly different impact on the traditional doctor-patient relationship. Characteristics specific to these online platforms have major implications for professional relationships, including the 'Facebook effect' (the relative permanence of postings) and the 'online disinhibition effect'. The present practice point illustrates relevant ethical considerations and provides guidance to paediatricians and others concerning the prudent professional and personal use of social networking media.
博客、脸书及类似社交网站的使用正在迅速扩展，与电子邮件相比，可能对传统医患关系产生显著不同的影响。这些在线平台的特定特征对专业关系有重大影响，包括“脸书效应”（帖子的相对永久性）和“在线去抑制效应”。本实践要点阐述了相关的伦理考量，并就儿科医生及其他人员谨慎地在专业和个人层面使用社交网络媒体提供指导。
