Moore Keith D, Eyestone Katherine, Coddington Dean C
McManis Consulting, Denver, USA.
Healthc Financ Manage. 2013 Aug;67(8):60-6, 68.
Big data is a concept that is being widely applied in the retail industries as a means to understand customers' purchasing habits and preferences for followup promotional activity. It is characterized by vast amounts of diverse and rapidly multiplying data that are available at or near real-time. Conversations with executives of leading healthcare organizations provide a barometer for understanding where the industry stands in its adoption of big data as a means to meet the critical information requirements of value-based health care.
