Steadman Mindy, Chao Melanie S, Strong Jessica T, Maxwell Martha, West Joshua H
Public Health Program, Brigham Young University, Provo, UT, USA.
Am J Health Behav. 2014 Jan;38(1):3-12. doi: 10.5993/AJHB.38.1.1.
To examine the inclusion of health behavior theory in distracted driving PSAs on YouTube.com.
Two-hundred fifty PSAs were assessed using constructs from 4 prominent health behavior theories. A total theory score was calculated for each video. Multiple regression analysis was used to identify factors associated with higher theory scores.
PSAs were generally lacking in theoretical content. Video length, use of rates/statistics, driving scenario depiction, and presence of a celebrity were positively associated with theory inclusion.
Collaboration between health experts and PSA creators could be fostered to produce more theory-based distracted driving videos on YouTube.com.
研究YouTube网站上分心驾驶公益广告中健康行为理论的纳入情况。
使用4种著名健康行为理论的构建要素对250条公益广告进行评估。计算每个视频的总理论得分。采用多元回归分析确定与较高理论得分相关的因素。
公益广告普遍缺乏理论内容。视频长度、比率/统计数据的使用、驾驶场景描绘和名人的出现与理论纳入呈正相关。
可以促进健康专家与公益广告创作者之间的合作，以便在YouTube网站上制作更多基于理论的分心驾驶视频。
