Identification and categorization in visual search.

Seven experiments were addressed to the general question of whether the identification of letters and numbers is a more rapid process than the categorization of such stimuli. Subjects were required to make a single response if a target stimulus specified by name (e.g., "A," "2") or designated by category class alone (e.g., "letter," "number") was presented in a trial. The principal findings were: (1) identification reaction times (RTs) were faster than categorization RTs: (2) RTs for targets shown without a context were faster than RTs for targets shown in the context of other stimuli; (3) identification RTs for targets shown in the context of stimuli from a different conceptual-taxonomic category were faster than RTs for targets shown in the context of stimuli from the same category only when target-context stimulus discriminability differencet were optimized. The results were interpreted in terms of a two-stage processing model in which context face,ors affect the duration of an initial encoding-scanning stage and search instruction (effective memory size) factors affect the duration of the memory comparison stage.