a Geisel School of Medicine at Dartmouth , Dartmouth College , Lebanon , New Hampshire , USA.
J Health Commun. 2014;19(6):692-709. doi: 10.1080/10810730.2013.837550. Epub 2014 Jan 13.
The authors conducted an experiment among U.S. college students (N = 115) to assess the effects of anger- and sadness-framed television antismoking advertisements on viewers' emotional response, impressions of the speaker, source likability, and empathy toward the speaker. The study was based on the fundamental assumptions of discrete emotions and was operationalized using the principles of universal facial expressions. The authors also constructed a path model to investigate how these variables predicted one's attitude toward smoking, attitude toward the tobacco industry, and intentions to smoke. Supporting study hypotheses, the anger-framed message increased the perceived dominance of the speaker relative to the other conditions. Perceived dominance, in turn, was negatively associated with smoking attitudes and, indirectly, smoking intentions. Contrary to study hypotheses, the sadness-framed message did not increase sad emotional responses, source likability, or empathy relative to the no emotion-framed message. The anger-framed message unexpectedly appeared to decrease these outcomes. Empathy and source likability were associated with positive attitudes toward the tobacco industry, but these attitudes did not predict intentions to smoke. The authors discuss the implications of these findings.
作者在美国大学生（N=115）中进行了一项实验，评估愤怒和悲伤框架的电视反吸烟广告对观众情绪反应、对演讲者的印象、来源喜好度和对演讲者的同理心的影响。该研究基于离散情绪的基本假设，并运用普遍面部表情的原则进行操作。作者还构建了一个路径模型，以调查这些变量如何预测对吸烟的态度、对烟草行业的态度和吸烟意图。支持研究假设，愤怒框架的信息增加了相对于其他条件的演讲者的感知支配力。感知支配力反过来又与吸烟态度呈负相关，间接地与吸烟意图呈负相关。与研究假设相反，悲伤框架的信息并没有比没有情感框架的信息增加悲伤的情绪反应、来源喜好度或同理心。令人惊讶的是，愤怒框架的信息似乎减少了这些结果。同理心和来源喜好度与对烟草行业的积极态度相关，但这些态度并不能预测吸烟意图。作者讨论了这些发现的意义。
