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[Advertising rights for doctors - the legal borders].

作者信息

Sauerbier C

机构信息

Lyck & Pätzold, Medizinanwälte, Bad Homburg.

出版信息

Handchir Mikrochir Plast Chir. 2014 Apr;46(2):125-31. doi: 10.1055/s-0034-1371863. Epub 2014 Apr 28.

DOI:10.1055/s-0034-1371863
PMID:24777464
Abstract

BACKGROUND

The increasing liberalisation of the advertising rights for physicians.

OBJECTIVES

Which new advertising forms present themselves for doctors and where are the limits of the advertising right.

METHODS

Evaluation of case law and consulting practice.

RESULTS

Only advertisement which is contrarious to professional standards is inadmissible. As long as the preferred advertising is in the range of the Musterberufsordnung, Berufsordnungen der Länder, HWG and UWG it is permitted.

CONCLUSION

The advertisement for physicians will find out new ways and possibilities in the future. The individual chambers and courts, how-ever, have not yet developed uniform line, so that in case of doubt professional help is advised.

摘要

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