[Advertising rights for doctors - the legal borders].

BACKGROUND

The increasing liberalisation of the advertising rights for physicians.

OBJECTIVES

Which new advertising forms present themselves for doctors and where are the limits of the advertising right.

METHODS

Evaluation of case law and consulting practice.

RESULTS

Only advertisement which is contrarious to professional standards is inadmissible. As long as the preferred advertising is in the range of the Musterberufsordnung, Berufsordnungen der Länder, HWG and UWG it is permitted.

CONCLUSION

The advertisement for physicians will find out new ways and possibilities in the future. The individual chambers and courts, how-ever, have not yet developed uniform line, so that in case of doubt professional help is advised.