Slater Michael D, Hayes Andrew F, Chung Adrienne H
a School of Communication , The Ohio State University , Columbus , Ohio , USA.
J Health Commun. 2015;20(1):51-9. doi: 10.1080/10810730.2014.906523. Epub 2014 May 28.
Research on the impersonal impact hypothesis suggests that news (especially print) coverage of health and safety risks primarily influences perceptions of risk as a societal issue, and not perceptions of personal risk. The authors propose that the impersonal impact of news-impact primarily on concerns about social-level risks-will mediate effects of news stories on support for public health policies; such effects substantively matter as evidence suggests health policies, in turn, have important effects on protective behaviors and health outcomes. In an experiment using 60 randomly selected violent crime and accident news stories manipulated to contain or not contain reference to alcohol use as a causative factor, the authors find that the effect of stories that mention alcohol as a causative factor on support for alcohol-control policies is mediated by social-level concern and not by personal-level concern. In so doing, the authors provide a theoretical explanation as well as empirical evidence regarding the potential for news coverage-including breaking or episodic news-to influence health-related public policy.
对非个人影响假说的研究表明,新闻(尤其是印刷媒体)对健康和安全风险的报道主要影响人们将风险视为社会问题的认知,而非个人风险的认知。作者提出,新闻的非个人影响——主要影响对社会层面风险的担忧——将在新闻报道对支持公共卫生政策的影响中起中介作用;这些影响至关重要,因为有证据表明,卫生政策反过来又对保护行为和健康结果有重要影响。在一项实验中,作者随机选取了60个暴力犯罪和事故新闻报道,并对其进行处理,使其包含或不包含将酒精使用作为致病因素的内容,结果发现,将酒精作为致病因素提及的报道对支持酒精控制政策的影响是通过社会层面的担忧而非个人层面的担忧来介导的。通过这样做,作者提供了关于新闻报道(包括突发新闻或事件性新闻)影响与健康相关公共政策的可能性的理论解释和实证证据。