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发饰对助人行为的影响。

Effect of hair ornamentation on helping.

作者信息

Stefan Jordy, Guéguen Nicolas

出版信息

Psychol Rep. 2014 Apr;114(2):491-5. doi: 10.2466/21.17.PR0.114k18w8.

DOI:10.2466/21.17.PR0.114k18w8
PMID:24897902
Abstract

Previous research has found that restaurant waitresses wearing flowers in their hair received higher tips. Here, the effect of hair ornamentation on responses to an explicit request for help was assessed. Two female confederates wearing a barrette with or without a flower asked 240 passersby (120 men, 120 women; apparently 30 to 40 years of age) in the street for bus fare change. The uccess rate was 76.7% when they wore the ornamentation and only 50.8% without the ornamentation. Both men and women more readily helped those with the hair ornamentation.

摘要

先前的研究发现,餐厅女服务员头上戴花时收到的小费更高。在此,评估了发型装饰对明确求助请求的回应的影响。两名女性同伙戴着带花或不带花的发夹,在街上向240名路人(120名男性,120名女性;年龄明显在30到40岁之间)讨要公交零钱。她们戴着装饰时成功率为76.7%,不戴装饰时只有50.8%。男性和女性都更愿意帮助戴着发型装饰的人。

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