Yiyi Chen, Hospital Office, The First Affiliated Hospital, College of Medicine, Zhejiang University, 79 Qingchun Road, Hangzhou, 310003, Zhejiang, China.
Zhou Yin, Clinical Laboratory, The second Affiliated Hospital of Zhejiang Chinese Medical University, 316 Chaowang Road, Hangzhou, 310014, Zhejiang, China.
Pak J Med Sci. 2014 May;30(3):656-8. doi: 10.12669/pjms.303.5111.
At present, there exist a lot of violations of medical ethics in advertising and promotional activities, which have been infringing the rights of patients. Therefore, the ethical criteria should be established as soon as possible to regulate the hospital promotional activities, to regain the trust of people.
目前，广告和促销活动中存在大量违反医学伦理的行为，已经侵犯了患者的权利。因此，应尽快制定伦理标准来规范医院的促销活动，重新赢得人们的信任。
