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“医生”现在将为您服务:药剂师对“广告真实性”活动的看法。

The "doctors" will see you now: a pharmacist's take on the "Truth in Advertising" campaign.

作者信息

Jennings Douglas L

机构信息

Nova Southeastern University, Fort Lauderdale, FL, USA University of Miami Jackson Memorial Hospital, FL, USA

出版信息

Ann Pharmacother. 2015 Jan;49(1):127-9. doi: 10.1177/1060028014552517.

DOI:10.1177/1060028014552517
PMID:25524929
Abstract

In response to this growing movement of allied health "doctors," the American Medical Association (AMA) launched its "Truth in Advertising" campaign in 2011, which aims to pass legislation regarding use of the "doctor" title. As a result of this initiative, several states have enacted laws that require any nonphysician practitioners who evoke the "doctor" salutation with patients to immediately identify their profession. Although designed to prevent confusion among patients, this initiative is misguided, and we as pharmacists need to use our professional organizations to open a dialog with the AMA and address this issue.

摘要

为应对联合健康领域“医生”群体的这一不断壮大的趋势,美国医学协会(AMA)于2011年发起了“广告真实性”运动,旨在通过有关“医生”头衔使用的立法。由于这一举措,多个州已颁布法律,要求任何对患者使用“医生”称呼的非医师从业者立即表明其职业。尽管该举措旨在防止患者产生混淆,但却是被误导了,而作为药剂师的我们需要利用专业组织与美国医学协会展开对话并解决这一问题。

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