Sun Jianwu
Department of Mathematics and Information Science, Binzhou University, Binzhou, Shandong 256603, China.
ScientificWorldJournal. 2014;2014:604634. doi: 10.1155/2014/604634. Epub 2014 Oct 14.
We introduce a wholesale pricing strategy for an incumbent supplier facing with a competitive counterpart. We propose a profit function which considers both the present loss and future loss from a wholesale price and then study the optimal wholesale prices for different objectives about this profit function for the incumbent supplier. First, we achieve an optimal wholesale price for the incumbent supplier to maximize his expected profit. Then, to reduce the risk originating from the fluctuation in the competitive supplier's wholesale price, we integrate the conditional value-at-risk (CVaR) measure in financial risk management into this study and derive an optimal wholesale price to maximize CVaR about profit for the incumbent supplier. Besides, the properties of the two optimal wholesale prices are discussed. Finally, some management insights are suggested for the incumbent supplier in a competitive setting.
我们为面临竞争对手的在位供应商引入一种批发定价策略。我们提出一个利润函数，该函数同时考虑了批发价格带来的当前损失和未来损失，然后针对在位供应商关于此利润函数的不同目标研究最优批发价格。首先，我们得出在位供应商的最优批发价格以使其预期利润最大化。然后，为降低竞争供应商批发价格波动带来的风险，我们将金融风险管理中的条件风险价值（CVaR）测度纳入本研究，并推导出使在位供应商利润的CVaR最大化的最优批发价格。此外，还讨论了这两种最优批发价格的性质。最后，针对竞争环境下的在位供应商提出了一些管理见解。
