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标题很棒:创作能吸引注意力的标题。

Titles are terrific: creating titles that will attract attention.

作者信息

Baum Neil

出版信息

J Med Pract Manage. 2014 Nov-Dec;30(3):166-7.

Abstract

There are millions of blogs posted every day. However, the majority of them don't get read. Often this is because the title is not engaging and does not motivate the reader to read the content of the blog. Your blog content has to be informative and engaging, but first the blog must have a title that makes the reader want to take the time to read the blog. This article will discuss techniques and methods to use to create engaging titles that will get your blog read and, more importantly, move the reader from the blog to your Web site, and then to go online and make an appointment with your practice.

摘要

每天都会发布数以百万计的博客文章。然而,其中大部分都无人问津。通常这是因为标题缺乏吸引力,无法促使读者去阅读博客内容。你的博客内容必须既信息丰富又引人入胜,但首先博客必须有一个能让读者愿意花时间去阅读的标题。本文将讨论用于创建吸引人的标题的技巧和方法,这些标题能让你的博客有人阅读,更重要的是,能引导读者从博客转到你的网站,然后促使他们上网预约你的诊疗服务。

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