Morais Indyara, Alkmin Dábyla, Lopes Jéssica, Santos Marina, Leonel Mariane, Santos Rodrigo, Rosa Weverton, Mendonça Ana, Sousa Maria
University of Brasilia, Brasilia, Brazil.
Center for Studies in Public Health, University of Brasilia, Brasilia, Brazil.
Rev Esc Enferm USP. 2014 Dec;48 Spec No. 2:107-15. doi: 10.1590/S0080-623420140000800017. Epub 2014 Dec 1.
Analyzes publications related More Medical Program from July to September of 2013 and its impact on Correio Braziliense and Folha de São Paulo. This is a descriptive study using a qualitative-quantitative methodology. The analyzed and related data represent what the program takes in print. 363 publications were found, 262 in Folha de São Paulo and 101 in Correio. The word "Doctor" appeared in more titles, and Folha de São Paulo were 110 negative titles; to Correio neutral character was in 50 publications. In the character of news, 178 of these are pessimistic. The "neutral" and 101 representing "optimistic" 83. Was found that the media is critical to the impact of the program, but the truth is not apparent, but the opinion of journalists who wrote the stories related to the theme.
分析了2013年7月至9月与“更多医疗计划”相关的出版物及其对《巴西邮政》和《圣保罗页报》的影响。这是一项采用定性-定量方法的描述性研究。所分析和相关的数据代表了该计划在印刷品中的呈现情况。共发现363篇出版物，其中《圣保罗页报》有262篇，《巴西邮政》有101篇。“医生”一词在更多标题中出现，《圣保罗页报》有110个负面标题；《巴西邮政》中有50篇具有中性特征。在新闻性质方面，其中178篇是悲观的。“中性”的有101篇，“乐观”的有83篇。研究发现，媒体对该计划的影响具有批判性，但事实并不明显，而是撰写与该主题相关报道的记者的观点。
