Bae Ye-Won, Lee Soh Min, Kim Kwang-Ok
Department of Food Science and Engineering, Ewha Womans University, Seoul, 120-750, Republic of Korea.
J Sci Food Agric. 2016 Mar 15;96(4):1362-72. doi: 10.1002/jsfa.7232. Epub 2015 Jun 19.
The introduction of ready-to-drink (RTD) green tea beverage has allowed diverse consumers to consume green teas and related products. Green tea that has been traditionally consumed for its delicate flavor characteristics is also widely consumed for its recognition as a healthy product. Because it is reported that age difference exists in consideration of health-related information, the objective of the study was to investigate how sensory and non-sensory factors, in particular health-related information, price and packaging, would affect the flavor acceptability of green tea beverages, depending on consumers' age and gender.
Regardless of the product information, old consumers preferred products that provided an indication of health beneficial effect. On the other hand, young consumers tended to be influenced by extrinsic product information such as packaging, brand/manufacturer and/or price, though these consumers were not so much influenced by health beneficial information as were the old consumers.
The findings of the study implied that the influence of non-sensory information such as health beneficial information in flavor liking differed depending mostly on consumers' age, and little on gender, for RTD green tea beverages.
即饮型（RTD）绿茶饮料的推出使不同消费者能够饮用绿茶及相关产品。传统上因风味细腻而被饮用的绿茶，如今也因其被视为健康产品而被广泛消费。由于据报道在考虑与健康相关的信息方面存在年龄差异，本研究的目的是调查感官和非感官因素，特别是与健康相关的信息、价格和包装，如何根据消费者的年龄和性别影响绿茶饮料的风味可接受性。
无论产品信息如何，老年消费者更喜欢显示出有益健康效果的产品。另一方面，年轻消费者往往会受到包装、品牌/制造商和/或价格等外在产品信息的影响，不过这些消费者不像老年消费者那样受到有益健康信息的很大影响。
该研究结果表明，对于即饮型绿茶饮料，诸如有益健康信息等非感官信息对风味喜好的影响主要取决于消费者的年龄，而对性别的影响较小。
