Ehrenfest's urn model is modified by introducing nonlinear terms in the associated transition probabilities. It is shown that these modifications lead, in the continuous limit, to a Fokker-Planck equation characterized by two competing diffusion terms, namely, the usual linear one and a nonlinear diffusion term typical of anomalous diffusion. By considering a generalized H theorem, the associated entropy is calculated, resulting in a sum of Boltzmann-Gibbs and Tsallis entropic forms. It is shown that the stationary state of the associated Fokker-Planck equation satisfies precisely the same equation obtained by extremization of the entropy. Moreover, the effects of the nonlinear contributions on the entropy production phenomenon are also analyzed.