Market administration in health care delivery.
作者信息
MacStravic S
机构信息
Health and Hospital Services, Bellevue, Washington.
出版信息
Health Care Manage Rev. 1989 Winter;14(1):41-8.
PMID:2647669
Abstract
Market and segment administration represent an alternative perspective to recently popular product or product line administration approaches. By focusing on specific markets and segments of interest, market administration can further the organization's mission and promote its financial viability.
摘要
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