Kam Jennifer A, Figueroa-Caballero Andrea, Basinger Erin D
a Department of Communication , University of California , Santa Barbara.
b Department of Communication , University of Illinois at Urbana-Champaign.
Health Commun. 2016;31(6):695-706. doi: 10.1080/10410236.2014.992580. Epub 2015 Nov 3.
According to primary socialization theory, adolescents develop beliefs about alcohol by interacting with peers, as well as other socialization agents. Although communication is essential to this belief-formation process, few studies have identified the specific alcohol-related messages that adolescents exchange with their peers, and more specifically friends, that lead to certain anti- and/or pro-alcohol-related beliefs. Consequently, the goal of this study was to develop a multidimensional measure of alcohol-specific communication with friends. Based on survey data from 259 high school students, the results indicated that communication with friends involving warnings against drinking alcohol, disapproval of alcohol consumption, and making fun of others for drinking alcohol was negatively related to pro-alcohol beliefs and intentions. Communication with friends involving rumors, teasing each other about drinking alcohol, intentions to drink alcohol, different types of alcohol, experiences with alcohol, and talking about how many peers drink alcohol was positively related to pro-alcohol beliefs and intentions.
根据初级社会化理论，青少年通过与同龄人以及其他社会化媒介的互动来形成对酒精的看法。尽管沟通对于这一信念形成过程至关重要，但很少有研究确定青少年与同龄人，更具体地说是朋友，交流的导致某些反酒精和/或支持酒精相关信念的特定酒精相关信息。因此，本研究的目的是开发一种与朋友进行酒精特定沟通的多维度测量方法。基于259名高中生的调查数据，结果表明，与朋友交流中涉及反对饮酒的警告、对饮酒的不赞成以及因他人饮酒而取笑他人，与支持酒精的信念和意图呈负相关。与朋友交流中涉及谣言、互相调侃饮酒、饮酒意图、不同类型的酒精、饮酒经历以及谈论有多少同龄人饮酒，与支持酒精的信念和意图呈正相关。
