Bogdanov Mario, Ruff Christian C, Schwabe Lars
Department of Cognitive Psychology, Institute for Psychology, University of Hamburg, Hamburg, Germany.
Laboratory for Social and Neural Systems Research (SNS-Lab), Department of Economics, University of Zurich, Zurich, Switzerland.
Cereb Cortex. 2017 Feb 1;27(2):1094-1102. doi: 10.1093/cercor/bhv298.
Goal-directed choices should be guided by the expected value of the available options. However, people are often influenced by past costs in their decisions, thus succumbing to a bias known as the "sunk-cost effect." Recent functional magnetic resonance imaging data show that the sunk-cost effect is associated with increased activity in dorsolateral prefrontal cortex (dlPFC) and altered crosstalk of the dlPFC with other prefrontal areas. Are these correlated neural processes causally involved in the sunk-cost effect? Here, we employed transcranial direct current stimulation (tDCS) to examine the role of the dlPFC for biasing choices in line with the cost of past expenses. Specifically, we applied different types of tDCS over the right dlPFC while participants performed an investment task designed to assess the impact of past investments on current choices. Our results show a pronounced sunk-cost effect that was significantly increased by anodal tDCS, but left unaltered by cathodal or sham stimulation. Importantly, choices were not affected by stimulation when no prior investments had been made, underlining the specificity of the obtained effect. Our findings suggest a critical role of the dlPFC in the sunk-cost effect and thus elucidate neural mechanisms by which past investments may influence current decision-making.
目标导向的选择应该由可用选项的预期价值来指导。然而,人们在做决策时往往会受到过去成本的影响,从而陷入一种被称为“沉没成本效应”的偏差。最近的功能磁共振成像数据表明,沉没成本效应与背外侧前额叶皮层(dlPFC)的活动增加以及dlPFC与其他前额叶区域之间的串扰改变有关。这些相关的神经过程是否因果性地参与了沉没成本效应呢?在这里,我们采用经颅直流电刺激(tDCS)来研究dlPFC在根据过去支出成本来偏向选择方面的作用。具体而言,当参与者执行一项旨在评估过去投资对当前选择影响的投资任务时,我们在右侧dlPFC上施加了不同类型的tDCS。我们的结果显示出明显的沉没成本效应,阳极tDCS使其显著增加,但阴极或假刺激并未改变。重要的是,当没有进行过先前投资时,选择不受刺激影响,这突出了所获得效应的特异性。我们的研究结果表明dlPFC在沉没成本效应中起关键作用,从而阐明了过去投资可能影响当前决策的神经机制。