消费者购买更健康食品的意图与人口统计学和心理统计学的关联。
Demographic and psychographic associations of consumer intentions to purchase healthier food products.
作者信息
Burton Melissa, Wang Wei Chun, Worsley Anthony
机构信息
Centre for Physical Activity and Nutrition Research, School of Exercise and Nutrition Sciences, Deakin University, 221 Burwood Highway, Burwood, Victoria 3125, Australia.
School of Public Health and Preventive Medicine, Monash University, The Alfred Centre 99 Commercial Road, Melbourne 3004, Australia.
出版信息
Prev Med Rep. 2014 Dec 3;2:21-6. doi: 10.1016/j.pmedr.2014.11.006. eCollection 2015.
OBJECTIVE
This study investigated the associations of nutrition concerns, demographics, universalism (community oriented) values, perceived control over personal health and food buying, and perceived influence over the food system with intentions to purchase low fat, sugar and salt (LFSS) food products.
METHODS
A national online survey of 2204 Australian consumers administered in November 2011. Structural equation modeling was used to examine associations of LFSS purchasing intentions with demographic, values, perceived control, and influence factors.
RESULTS
Nutrition concern, perceived influence over the food system, and universalism values were key predictors of LFSS purchasing intentions. Almost two thirds (64.6%) of the variance associated with LFSS purchasing was explained by the structural equation model.
CONCLUSION
Communication programs which focus on universalism values, nutrition concern and perceived influence over the food system are likely to increase LFSS purchasing and perhaps reduce the demand for energy dense, nutrient poor foods.
目的
本研究调查了营养问题、人口统计学特征、普遍主义（面向社区）价值观、对个人健康和食品购买的感知控制以及对食品系统的感知影响与购买低脂、低糖和低盐（LFSS）食品的意图之间的关联。
方法
2011年11月对2204名澳大利亚消费者进行了全国性在线调查。采用结构方程模型来检验LFSS购买意图与人口统计学、价值观、感知控制和影响因素之间的关联。
结果
营养问题、对食品系统的感知影响和普遍主义价值观是LFSS购买意图的关键预测因素。结构方程模型解释了与LFSS购买相关的近三分之二（64.6%）的方差。
结论
关注普遍主义价值观、营养问题和对食品系统的感知影响的传播项目可能会增加LFSS的购买量，并可能减少对能量密集、营养匮乏食品的需求。
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