利用基于药剂师账号的微博进行健康传播的方法。
Methods for using microblogs for health communication with a pharmacist-based account.
作者信息
Wang Tiansheng, Wang Fei, Xin Xiaoxiong, Pleasants Roy A, Shi Luwen
机构信息
Department of Pharmacy Administration and Clinical Pharmacy, School of Pharmaceutical Sciences, Peking University, Beijing, China.
Department of Pharmacy Practice, School of Pharmacy, University of Connecticut, Storrs, CT, USA.
出版信息
Patient Educ Couns. 2016 Aug;99(8):1432-7. doi: 10.1016/j.pec.2016.03.003. Epub 2016 Mar 7.
OBJECTIVE
To implement and assess the effectiveness of using microblogging for health communication with a pharmacist-based account.
METHODS
We created a private and public "iPharmacist" account on the Weibo microblogging platform using the "Brief, Evidence-based, Ethical, and Plain-language (BEEP)" principle to post messages and to interact with patients. From November 2012 to November 2013, a content analysis was performed of the original microposts by iPharmacist, as well as original messages directed to iPharmacist by other accounts, and private messages received by iPharmacist.
RESULTS
A total of 598 original messages were posted by iPharmacist, which were reposted 34442 times with 6013 comments received; while 310 messages were posted by other Weibo users directed to the iPharmacist alone with 131 private messages.
CONCLUSIONS
The use of iPharmacist account allowed the provision of quality microposts to educate the Chinese public. The public messages were well disseminated.
PRACTICE IMPLICATIONS
Microblogging could be an effective tool for patient education and health communication.
目的
使用基于药剂师的账号，通过微博实现健康信息传播并评估其效果。
方法
我们在微博平台上创建了一个私密和公开的“i药剂师”账号，运用“简洁、循证、伦理和通俗易懂（BEEP）”原则发布信息并与患者互动。2012年11月至2013年11月，对i药剂师发布的原始微博、其他账号发给i药剂师的原始信息以及i药剂师收到的私信进行了内容分析。
结果
i药剂师共发布598条原始信息，被转发34442次，收到6013条评论；其他微博用户仅向i药剂师发布了310条信息及131条私信。
结论
使用i药剂师账号能够提供高质量的微博内容，用以教育中国公众，公开信息传播良好。
实践意义
微博可成为患者教育和健康信息传播的有效工具。
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