Churchill Susan, Pavey Louisa, Jessop Donna, Sparks Paul
Department of Psychology and Counselling, University of Chichester, College Lane, Chichester, West Sussex, PO19 6PE, UK
Faculty of Arts and Social Sciences, Kingston University, Penrhyn Road, Kingston upon Thames, Surrey KT1 2EE, UK.
Alcohol Alcohol. 2016 Nov;51(6):727-733. doi: 10.1093/alcalc/agw033. Epub 2016 Jun 8.
Health information can be used to try to persuade people to follow safe drinking recommendations. However, both the framing of information and the dispositional characteristics of message recipients need to be considered. An online study was conducted to examine how level of autonomy moderated the effect on drinking behaviour of gain- and loss-framed messages about the short- vs. long-term consequences of alcohol use.
At Time 1, participants (N = 335) provided demographic information and completed a measure of autonomy. At Time 2, participants reported baseline alcohol use and read a gain-framed or loss-framed health message that highlighted either short- or long-term outcomes of alcohol consumption. Alcohol consumption was reported 7 days later.
The results showed a significant three-way interaction between message framing (loss vs. gain), temporal focus (short-term vs. long-term) and autonomy. For low-autonomy (but not high-autonomy) individuals, the loss-framed health message was associated with lower levels of alcohol consumption than was the gain-framed message but only if the short-term outcomes were conveyed.
This research provides evidence that the interaction between message framing and temporal focus may depend on a person's level of autonomy, which has implications for health promotion and the construction of effective health communication messages.
We examined how autonomy moderated the effect on drinking behaviour of gain- and loss-framed messages about the short- vs. long-term consequences of alcohol use. For low-autonomy individuals, the loss-framed health message was associated with lower alcohol consumption than was the gain-framed message but only if the short-term outcomes were conveyed.
健康信息可用于尝试说服人们遵循安全饮酒建议。然而，信息的框架构建以及信息接收者的性格特征都需要加以考虑。开展了一项在线研究，以考察自主性水平如何调节关于饮酒短期与长期后果的获益框架和损失框架信息对饮酒行为的影响。
在时间1，参与者（N = 335）提供人口统计学信息并完成一项自主性测量。在时间2，参与者报告基线饮酒情况，并阅读一条获益框架或损失框架的健康信息，该信息突出了饮酒的短期或长期后果。7天后报告饮酒情况。
结果显示，在信息框架（损失与获益）、时间焦点（短期与长期）和自主性之间存在显著的三因素交互作用。对于低自主性（而非高自主性）个体，损失框架的健康信息与比获益框架信息更低的饮酒水平相关，但前提是传达的是短期后果。
本研究提供了证据表明，信息框架与时间焦点之间的交互作用可能取决于一个人的自主性水平，这对健康促进和有效健康传播信息的构建具有启示意义。
我们考察了自主性如何调节关于饮酒短期与长期后果的获益框架和损失框架信息对饮酒行为的影响。对于低自主性个体，损失框架的健康信息与比获益框架信息更低的饮酒量相关，但前提是传达的是短期后果。
