Kirsch Thomas D, Circh Ryan, Bissell Richard A, Goldfeder Matthew
1Department of Emergency Medicine,Johns Hopkins School of Medicine,Baltimore,Maryland.
2Department of Emergency Health Services,University of Maryland,Baltimore County,Baltimore,Maryland.
Disaster Med Public Health Prep. 2016 Oct;10(5):762-767. doi: 10.1017/dmp.2016.52. Epub 2016 Jun 28.
Personal preparedness is a core activity but has been found to be frequently inadequate. Smart phone applications have many uses for the public, including preparedness. In 2012 the American Red Cross began releasing "disaster" apps for family preparedness and recovery. The Hurricane App was widely used during Hurricane Sandy in 2012.
Patterns of download of the application were analyzed by using a download tracking tool by the American Red Cross and Google Analytics. Specific variables included date, time, and location of individual downloads; number of page visits and views; and average time spent on pages.
As Hurricane Sandy approached in late October, daily downloads peaked at 152,258 on the day of landfall and by mid-November reached 697,585. Total page views began increasing on October 25 with over 4,000,000 page views during landfall compared to 3.7 million the first 3 weeks of October with a 43,980% increase in views of the "Right Before" page and a 76,275% increase in views of the "During" page.
The Hurricane App offered a new type of "just-in-time" training that reached tens of thousands of families in areas affected by Hurricane Sandy. The app allowed these families to access real-time information before and after the storm to help them prepare and recover. (Disaster Med Public Health Preparedness. 2016;page 1 of 6).
个人准备是一项核心活动，但已发现其往往并不充分。智能手机应用程序对公众有许多用途，包括准备工作。2012年，美国红十字会开始发布用于家庭准备和恢复的“灾难”应用程序。“飓风应用程序”在2012年桑迪飓风期间被广泛使用。
通过使用美国红十字会的下载跟踪工具和谷歌分析来分析该应用程序的下载模式。具体变量包括个人下载的日期、时间和地点；页面访问和浏览次数；以及在页面上花费的平均时间。
随着10月下旬桑迪飓风的逼近，登陆当天的每日下载量达到峰值152,258次，到11月中旬达到697,585次。总页面浏览量在10月25日开始增加，登陆期间超过400万次页面浏览，而10月的前三周为370万次，“即将来临”页面的浏览量增加了43,980%，“期间”页面的浏览量增加了76,275%。
“飓风应用程序”提供了一种新型的“及时”培训，覆盖了受桑迪飓风影响地区的数万个家庭。该应用程序使这些家庭能够在风暴前后获取实时信息，以帮助他们做好准备和恢复。（《灾难医学与公共卫生准备》。2016年；第1页，共6页）
