Craig D L
Australas Phys Eng Sci Med. 1989 Jun;12(2):107-10.
Engineers and scientists working with biomedical technology are a highly inventive lot. However, it is disappointing to see how few of the products of that inventiveness ever see the light of day outside the hospitals or institutions in which they are developed. This is usually because the developers do not know how to go about commercialising their products. The two basic options in commercialising a new product are to license the product to an existing company, or to establish a new company to manufacture and market it. Whichever approach is taken, a "Business Plan" is an essential requirement. This is a selling document which is needed either to convince an existing company that it would be profitable for it to license the product, or to convince an investor/financier to fund the establishment of a new company to commercialise it.
从事生物医学技术工作的工程师和科学家极具创造力。然而，令人失望的是，在医院或研发机构之外，他们那些创造性成果转化为实际产品的却寥寥无几。这通常是因为开发者不知道如何将他们的产品商业化。将新产品商业化的两个基本选择是把产品授权给现有公司，或者成立一家新公司来生产和销售它。无论采取哪种方法，“商业计划”都是必不可少的要求。这是一份推销文件，要么用来说服现有公司，让其相信授权该产品会有利可图，要么用来说服投资者/金融家为成立一家新公司来实现产品商业化提供资金。
