Balzan Stefania, Fasolato Luca, Cardazzo Barbara, Berti Giulia, Novelli Enrico
Dipartimento di Biomedicina Comparata e Alimentazione, Università di Padova , Legnaro (PD), Italy.
Ital J Food Saf. 2014 Dec 9;3(4):4516. doi: 10.4081/ijfs.2014.4516.
The aim of this qualitative survey was to gain an insight into the ways consumers purchase, transport and storage fresh and frozen food. In particular, this paper considered consumers' behaviour and the knowledge they have about cold chain. An explorative study was held using focus group interviews (n. 4) as the method for data collection. The sampling group was composed of 24 consumers (4 males and 20 females) and the age ranged from 33 to 78. Data revealed that food safety knowledge is at a fairly good level, however consumer practices in certain cases were inappropriate particularly with respect to transport from the store to home, storage and thaw. Consumers were particularly concerned about frozen food that should not be thawed during shopping or transportation. Knowledge about eggs storage seemed to be dodgy as well. Due to the restricted extent of the sample survey the results cannot be generalized to the whole Italian population; still, this method is particularly useful for discovering not only what people think but why they think that way.
这项定性调查的目的是深入了解消费者购买、运输和储存新鲜及冷冻食品的方式。具体而言，本文探讨了消费者的行为以及他们对冷链的了解。研究采用焦点小组访谈（共4组）作为数据收集方法进行了一项探索性研究。抽样群体由24名消费者组成（4名男性和20名女性），年龄在33岁至78岁之间。数据显示，食品安全知识水平相当不错，但在某些情况下，消费者的做法并不恰当，尤其是在从商店到家的运输、储存和解冻方面。消费者特别关注冷冻食品在购物或运输过程中不应解冻的问题。关于鸡蛋储存的知识似乎也不可靠。由于样本调查范围有限，结果不能推广到全体意大利人口；尽管如此，这种方法对于不仅发现人们的想法而且了解他们为何这样想特别有用。
