Guo Tian-Chao, Li Xuemei
1 Postdoctoral Programme of China Center for Industrial Security Research, Beijing Jiaotong University , Beijing, China .
2 School of Economics and Management, Beijing Jiaotong University , Beijing, China .
Cyberpsychol Behav Soc Netw. 2016 Nov;19(11):680-685. doi: 10.1089/cyber.2016.0290.
Previous studies have reported conflicting results regarding the relationship between individuality and social identity, indicating this area requires further examination. This study constructed a research model to help understand the positive role of individualized behavior and social identity in virtual communities. The results of an online survey conducted to assess our theoretical research model indicated that social identity can be expressed in two ways: self-categorization and social identification. Furthermore, we found individualized behavior was positively related to social identification, while self-categorization was directly derived from social identification.
先前的研究报告了关于个性与社会认同之间关系的相互矛盾的结果，表明这一领域需要进一步研究。本研究构建了一个研究模型，以帮助理解个性化行为和社会认同在虚拟社区中的积极作用。为评估我们的理论研究模型而进行的一项在线调查结果表明，社会认同可以通过两种方式表达：自我分类和社会认同。此外，我们发现个性化行为与社会认同呈正相关，而自我分类直接源自社会认同。
