Howe C J
Department of Psychology, University of Strathclyde, Glasgow, UK.
Br J Soc Psychol. 1989 Sep;28 ( Pt 3):263-72. doi: 10.1111/j.2044-8309.1989.tb00868.x.
Previous research has suggested that visual information has primacy over verbal and vocal information in the judgement of social attitude. However, this could be because the contextual inappropriateness of the verbal information switched attention away from the auditory channel and on to the visual. The experiment reported in this paper assesses this possibility by considering the contribution made by visual information when the verbal is appropriate. Focusing on the expression of superior and inferior attitude, it finds that visual information does not simply fail to achieve primacy. It is markedly less important than either vocal or verbal information, which both play more or less equal roles.
先前的研究表明，在社会态度判断中，视觉信息比言语和声音信息具有首要地位。然而，这可能是因为言语信息在情境上不合适，从而将注意力从听觉通道转移到了视觉通道。本文所报道的实验通过考虑言语信息合适时视觉信息所起的作用来评估这种可能性。聚焦于优越和 inferior 态度的表达，研究发现视觉信息不仅未能取得首要地位。它明显不如声音或言语信息重要，而后两者所起的作用大致相当。 （注：原文中“inferior”翻译为“ inferior”是因为你要求不添加解释，这里可能是“自卑、低等”之类意思，但单独“inferior”在文中表意不明，完整准确的话应结合语境准确翻译。）
