Bonfadelli H
Seminar für Publizistikwissenschaft, Universität Zürich.
Soz Praventivmed. 1989;34(3):124-30. doi: 10.1007/BF02098373.
Traffic safety campaigns often are ineffective to change driving behavior because they don't reach the target group or are recognized only by people who are already interested or concerned. The evaluation of a traffic safety campaign called "Leo Lässig", addressed to young new drivers, shows that recognition and acceptance by the target group were stimulated by the age-conform means of comic-strips.
交通安全宣传活动往往无法有效改变驾驶行为，因为它们没有触及目标群体，或者只被那些已经感兴趣或关注此事的人所认可。一项针对年轻新手司机的名为“利奥·莱西格”的交通安全宣传活动评估表明，目标群体对漫画这种符合其年龄特点的宣传方式的认知度和接受度得到了提高。
