Wilson Nick, Tucker Anne
Department of Public Health, University of Otago, Wellington, New Zealand.
Wellington, New Zealand.
Tob Control. 2016 Sep;26(5):489-490. doi: 10.1136/tobaccocontrol-2016-053426. Epub 2017 Jan 16.
We aimed to examine smoking-related content in all 24 James Bond movies in the Eon Productions series from 1962 to 2015. There were favourable downward trends for any smoking by James Bond (p=0.015 for trend), and for tobacco-related spy-gadgetry (p=0.009). Around 20% of Bond's 60 sexual partners smoked in each decade, and most recently in 2012. There were regular mentions of smoking risks to health (starting from 1967) and product placement of branded packs was present in two movies. Overall, the persisting smoking content remains problematic from a public health perspective, especially given the popularity of this movie series.
我们旨在研究伊恩制作公司1962年至2015年出品的24部詹姆斯·邦德系列电影中与吸烟相关的内容。詹姆斯·邦德的任何吸烟行为呈有利的下降趋势（趋势p=0.015），与烟草相关的间谍小装置也呈下降趋势（p=0.009）。在每十年中，邦德的60位性伴侣中约有20%吸烟，最近一次是在2012年。电影中经常提及吸烟对健康的风险（始于1967年），并且有两部电影出现了品牌香烟包装的植入式广告。总体而言，从公共卫生角度来看，持续存在的吸烟内容仍然存在问题，尤其是考虑到该电影系列的受欢迎程度。
