Lee Moon J, Cho Jieun
1 University of Florida, Gainesville, FL, USA.
Health Promot Pract. 2017 Sep;18(5):645-653. doi: 10.1177/1524839916688229. Epub 2017 Jan 27.
We investigated the effects of message framing and online media channel on young adults' perceived severity of human papillomavirus (HPV), perceived barriers and benefits of getting HPV vaccination, and behavioral intention to get vaccinated. An experiment was conducted with 142 college students. We found an interaction effect: The loss-framed message posted on Facebook was more effective in increasing the number of people who expressed their willingness to get HPV vaccination than the gain-framed message presented on Facebook. However, this framing effect was not found when the identical message was presented on an online newspaper. People's perceptions of severity of HPV and barriers of getting HPV vaccination were also influenced, depending on which media channel the information was circulated.
我们研究了信息框架和在线媒体渠道对年轻人对人乳头瘤病毒（HPV）严重程度的认知、接种HPV疫苗的感知障碍和益处以及接种疫苗的行为意图的影响。对142名大学生进行了一项实验。我们发现了一种交互作用：发布在脸书上的损失框架信息在增加表示愿意接种HPV疫苗的人数方面比脸书上呈现的获益框架信息更有效。然而，当相同的信息发布在在线报纸上时，未发现这种框架效应。人们对HPV严重程度的认知以及接种HPV疫苗的障碍也受到影响，这取决于信息在哪个媒体渠道传播。
