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Business Model Disruption: Innovation as a Catalyst.

作者信息

Armada Anthony A, Martin Aaron

机构信息

Anthony A. Armada, FACHE, is executive vice president and chief executive-Western Washington of Providence St. Joseph Health in Renton, Washington. Aaron Martin is executive vice president, chief digital and innovation officer, and managing general partner of Providence Ventures at Providence St. Joseph Health in Renton, Washington.

出版信息

Front Health Serv Manage. 2016 Winter;33(2):39-44.

PMID:28199290
Abstract
摘要

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Catalyzing marketing innovation and competitive advantage in the healthcare industry: the value of thinking like an outsider.催化医疗行业的营销创新与竞争优势：像局外人一样思考的价值。
BMC Health Serv Res. 2018 Dec 14;18(Suppl 3):922. doi: 10.1186/s12913-018-3682-9.
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Peering beyond the walls of healthcare institutions: a catalyst for innovation.审视医疗机构之外：创新的催化剂。
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