Shirazipour Celina H, Meehan Madelaine, Latimer-Cheung Amy E
1 Queen's University.
Adapt Phys Activ Q. 2017 Jan;34(1):33-54. doi: 10.1123/APAQ.2016-0121.
The Invictus Games are a parasport competition for service members and veterans with illnesses and injuries. The 2014 Games were aired by the BBC, for a total of 12 hr of coverage. This study aimed to investigate what messages were conveyed regarding parasport for veterans during the BBC's Invictus Games broadcast. A content analysis was conducted. Five qualitative themes were identified: sport as rehabilitation, the promotion of ability over disability, the social environment, key outcomes of participation, and the importance of competition. Quantitative results indicated that 2 segment types accounted for the majority of the broadcast: sport coverage (50.57%) and athlete experiences (12.56%). Around half of the coverage focused on participants with a physical disability (51.62%). The findings demonstrate key similarities to and differences from previous explorations of parasport media coverage, with the needs of the event and athlete population potentially influencing the broadcast.
“无敌勇士运动会”是一项为患病和受伤的现役军人及退伍军人举办的残疾人体育赛事。2014年的运动会由英国广播公司（BBC）进行转播，总时长为12小时。本研究旨在调查BBC对“无敌勇士运动会”的转播向退伍军人传达了哪些有关残疾人体育的信息。研究进行了内容分析。确定了五个定性主题：体育作为康复手段、强调能力而非残疾、社会环境、参与的关键成果以及竞争的重要性。定量结果表明，两种类型的片段占了转播内容的大部分：体育赛事报道（50.57%）和运动员经历（12.56%）。大约一半的报道聚焦于身体残疾的参与者（51.62%）。研究结果表明，与之前对残疾人体育媒体报道的探索相比，既有关键的相似之处，也有不同之处，赛事需求和运动员群体可能会对转播产生影响。
