a RAND Corporation.
Health Commun. 2018 Jun;33(6):674-680. doi: 10.1080/10410236.2017.1298198. Epub 2017 Mar 29.
A social marketing campaign was introduced in California in 2012, promoting media adherence to consensus-based guidelines on reporting about suicide. We examine adherence to these guidelines by applying quantitative scores to articles in California and a national control group in two six-month intervals prior to and following campaign implementation. Utilizing a difference-in-difference approach, we found no significant effect of the campaign, though the type of article content was a significant indicator of the overall score. Findings also demonstrated a nation-wide downward trend in the quality of reporting. Qualitative results suggest a need for more flexible guidelines in light of a technologically driven news culture.
2012 年，加利福尼亚州开展了一项社会营销活动，旨在促进媒体遵守关于自杀报道的基于共识的准则。我们通过对加利福尼亚州和全国对照组的文章进行定量评分，在活动实施前后的两个六个月时间段内，检查了对这些准则的遵守情况。利用差异中的差异方法，我们没有发现该活动有显著效果，尽管文章内容类型是总体评分的一个重要指标。研究结果还表明，全国范围内报道质量呈下降趋势。定性结果表明，鉴于新闻文化受到技术驱动，需要更灵活的准则。
