Letter Position Coding with Fred Astaire: Inversion of Letter Position Substitution Effects in Reverse Spelled Words.

The effects of letter substitutions have been linked to their position within a word (letter position effects). The current study expanded upon previous research by examining letter-position effects for letter substitutions using forward- and reverse-spelled word primes. Often substituting a letter on one side of a word will have a stronger impact on performance than substituting a letter on the other side of a word. In three experiments it was revealed that the letter-position effects of substitutions changed places when words were spelled backwards. This occurred when both the target and prime were spelled backwards. This was evidence of a congruency effect of letter-position priming. The ramifications of these results for word recognition and transfer are discussed. However, the need for future research should focus on the possibility of an inversion process/mechanism.