Jain Parul, Pandey Uma Shankar, Roy Enakshi
a Scripps College of Communication , Ohio University , Athens , Ohio , USA.
b Department of Journalism and Mass Communication , Surendranath College for Women , Kolkata , India.
J Health Commun. 2017 Aug;22(8):713-720. doi: 10.1080/10810730.2017.1343878. Epub 2017 Jul 31.
The current research examines the impact of Deepika Padukone's (one of the most popular Bollywood celebrities) public announcement of struggle with depression on people's perceived efficacy and intentions to seek help for mental healthcare. A survey conducted with 206 participants from India, the country with the highest depression rates in the world, revealed that parasocial interaction with the celebrity mediated the effect of exposure on intentions and efficacy perceptions regarding seeking mental healthcare. Our study expands the research on celebrity influence on health conditions in an international realm and in a mental health context. The findings have immense practical implications and may raise awareness about mental health in India given the popularity and reach of Bollywood among audiences in India and beyond, the level of stigmatization attached to mental health issues in India, and the lack of available resources for care. Theoretically, the study explores processes and effects of involvement with a celebrity and discusses potential implications for the behaviors related to health.
当前的研究考察了迪皮卡·帕度柯妮（宝莱坞最受欢迎的名人之一）公开宣布与抑郁症抗争对人们感知到的寻求心理医疗保健的效能和意愿的影响。对来自世界上抑郁症发病率最高的国家印度的206名参与者进行的一项调查显示，与这位名人的准社会互动介导了曝光对寻求心理医疗保健的意愿和效能认知的影响。我们的研究扩展了在国际领域和心理健康背景下名人对健康状况影响的研究。鉴于宝莱坞在印度及其他地区观众中的知名度和影响力、印度对心理健康问题的污名化程度以及缺乏可用的护理资源，这些发现具有巨大的实际意义，可能会提高印度对心理健康的认识。从理论上讲，该研究探讨了与名人互动的过程和影响，并讨论了对与健康相关行为的潜在影响。
