Pierce Hannah L, Stafford Julia M, Daube Mike
McCusker Centre for Action on Alcohol and Youth, Curtin University, Perth, WA, Australia,
McCusker Centre for Action on Alcohol and Youth, Curtin University, Perth, WA, Australia.
Public Health Res Pract. 2017 Jul 26;27(3):2731729. doi: 10.17061/phrp2731729.
Young people in Australia are frequently exposed to alcohol marketing. Leading health organisations recommend legislative controls on alcohol advertising as part of a comprehensive approach to reduce alcohol-related harm. However, Australia relies largely on industry self-regulation. This paper describes the development and implementation of the Alcohol Advertising Review Board (AARB), a world-first public health advocacy initiative that encourages independent regulation of alcohol advertising. The AARB reviews complaints about alcohol advertising, and uses strategies such as media advocacy, community engagement and communicating with policy makers to highlight the need for effective regulation. In 4 years of operation, the AARB has received more complaints than the self-regulatory system across a similar period. There has been encouraging movement towards stronger regulation of alcohol advertising. Key lessons include the importance of a strong code, credible review processes, gathering support from reputable organisations, and consideration of legal risks and sustainability. The AARB provides a unique model that could be replicated elsewhere.
澳大利亚的年轻人经常接触到酒精营销。主要健康组织建议对酒精广告进行立法控制，作为减少与酒精相关危害的综合方法的一部分。然而，澳大利亚在很大程度上依赖行业自律。本文描述了酒精广告审查委员会（AARB）的发展与实施情况，这是一项首创的公共卫生倡导举措，鼓励对酒精广告进行独立监管。AARB审查有关酒精广告的投诉，并运用媒体宣传、社区参与以及与政策制定者沟通等策略，以凸显有效监管的必要性。在运营的4年里，AARB收到的投诉比同期的自律系统更多。在加强对酒精广告监管方面已出现令人鼓舞的进展。关键经验教训包括强有力的准则的重要性、可信的审查程序、获得知名组织的支持以及对法律风险和可持续性的考量。AARB提供了一个可在其他地方复制的独特模式。
