a School of Education, Communication and Society , King's College London.
Health Commun. 2018 Oct;33(10):1257-1266. doi: 10.1080/10410236.2017.1351267. Epub 2017 Aug 23.
This study examined how experts frame health risks in real-time interactions with journalists. Though there is evidence that experts influence media framing of health risks, the ways they respond to journalists' agendas in real-time interactions have yet to be explored. This paper examines instances of risk assessment extracted from a corpus of news interviews to determine how expert assessments were requested and provided. The analysis reveals that experts rarely deliver their assessments neutrally but rather treat these exchanges as opportunities for framing or reframing the topic. Their framing is shown to be responsive to journalistic agendas and to those who experts understand to be accountable when their assessment is elicited. These findings suggest ways in which news interviews can be useful in health communication. The implications for experts, journalists, and public information officers who plan to use interviews for this purpose are discussed.
本研究考察了专家如何在与记者的实时互动中构建健康风险框架。尽管有证据表明专家会影响媒体对健康风险的框架构建，但他们在实时互动中回应记者议程的方式仍有待探索。本文通过从新闻采访语料库中提取风险评估实例，来确定专家的评估是如何被请求和提供的。分析表明，专家很少中立地提供评估，而是将这些交流视为构建或重新构建主题框架的机会。他们的框架构建是对新闻议程以及那些专家认为在提出评估时应承担责任的人的回应。这些发现为新闻采访在健康传播中的应用提供了途径。本文讨论了对计划为此目的使用采访的专家、记者和公共信息官员的启示。
