School of Psychology, Université Laval, Quebec City, Quebec, Canada.
Glob Health Promot. 2019 Sep;26(3):23-31. doi: 10.1177/1757975917716924. Epub 2017 Aug 23.
This article discusses the development and pretesting of key visual imagery in a promotional campaign developed in Quebec, Canada. This campaign is the media-based component of a broader prevention strategy involving the use of the Triple P program (Sanders, 1999).
The purpose was to pretest with parents the preliminary version of a poster that uses the campaign's key visual imagery prior to final production.
In total, 26 parents from the regions of Quebec City and Montreal participated in four focus groups.
Two general themes emerged from the focus groups: (i) emotions and reactions arising from the key visual imagery; and (ii) comprehension of the message being conveyed.
Based on this information, recommendations were made to the marketing agency, which then modified the campaign's key visual imagery and proposed a final layout.
本文讨论了在加拿大魁北克省开展的一项宣传活动中关键视觉意象的开发和预测试。该活动是使用 Triple P 计划（Sanders，1999）的更广泛预防策略的媒体组成部分。
目的是在最终制作之前，用父母测试使用该活动关键视觉意象的海报初步版本。
共有来自魁北克市和蒙特利尔地区的 26 位父母参加了四个焦点小组。
焦点小组出现了两个总体主题：（i）关键视觉意象引起的情绪和反应；和（ii）对所传达信息的理解。
根据这些信息，向营销机构提出了建议，然后该机构修改了活动的关键视觉意象并提出了最终布局。
