Werner Perla, Kermel Schiffman Ile
Department of Community Mental Health, University of Haifa, Haifa, Israel.
Int J Geriatr Psychiatry. 2018 Feb;33(2):e336-e342. doi: 10.1002/gps.4814. Epub 2017 Oct 3.
The purpose of this study was to examine the impact of being exposed to a multimedia campaign on stigmatic beliefs towards a person with Alzheimer's disease (AD).
A cross-sectional posttest online survey was conducted immediately after the campaign among 510 Jewish participants aged 40 and above.
Most the participants reported being exposed to the campaign. The campaign elicited significantly higher positive than negative emotions. Exposure to the campaign was not significantly associated with any of the stigmatic beliefs as a direct or moderating variable. Worry about developing AD was associated with increased stigmatic beliefs.
More research is needed to better understand which types of media campaigns work best to increase awareness and reduce stigma associated with AD.
本研究旨在探讨接触多媒体宣传活动对针对阿尔茨海默病（AD）患者的污名化观念的影响。
在宣传活动结束后，立即对510名年龄在40岁及以上的犹太参与者进行了一项横断面后测在线调查。
大多数参与者报告接触过该宣传活动。该宣传活动引发的积极情绪明显高于消极情绪。作为直接或调节变量，接触该宣传活动与任何污名化观念均无显著关联。对患AD的担忧与污名化观念的增加有关。
需要更多研究以更好地了解哪种类型的媒体宣传活动最有效地提高对AD的认识并减少与之相关的污名。
