Cheah Stephanie K A, Yeow Paul H P, Nair Sumesh R, Tan Felix B
a School of Business , Monash University Malaysia , Bandar Sunway , Malaysia.
b School of Business , Murdoch University , Singapore.
Ergonomics. 2018 May;61(5):627-643. doi: 10.1080/00140139.2017.1397200. Epub 2017 Nov 8.
Household electricity wastage poses a sustainability issue. Ergonomic interventions that prevent wastage through technological innovations are expensive and complex, making consumers unwilling to adopt them. The study aimed to investigate the motivations and impediments in avoiding electricity wastage. Thirteen Repertory Grid interviews were conducted on household electricity users relating to the behaviour of those living with them. The key motivational themes found were altruistic and egoistic reasons while the impediments were perceived behavioural control, hedonism and self-efficacy. Based on the research findings, a behavioural modification framework was developed to encourage consumers to adopt a higher level of responsible electricity practice through the following suggested interventions - (1) reframing sustainability from 'future-for-others' to 'present-for-us', (2) clarifying responsible consumption and (3) performance feedback. The research identified the key motivations and impediments of being a responsible household electricity user and provided a framework to encourage a higher responsibility level. Practitioner Summary: Household electricity wastage poses sustainability issue: excess CO & high costs. We developed a mindset changing behavioural modification framework. We investigated HFE issues: motivations & impediments of avoiding the wastage, i.e. altruistic, egoistic, behavioural control, hedonism & self-efficacy. The framework provides governments insights into strategies to address the wastage.
家庭用电浪费带来了可持续性问题。通过技术创新来防止浪费的人机工程学干预措施既昂贵又复杂，这使得消费者不愿采用。该研究旨在调查避免用电浪费的动机和障碍。对家庭用电用户进行了13次 repertory Grid访谈，内容涉及与他们共同生活的人的行为。发现的关键动机主题是利他主义和利己主义原因，而障碍则是感知到的行为控制、享乐主义和自我效能感。基于研究结果，制定了一个行为改变框架，以鼓励消费者通过以下建议的干预措施采取更高水平的负责任用电行为——（1）将可持续性从“为他人的未来”重新构建为“为我们自己的现在”，（2）明确负责任的消费，以及（3）绩效反馈。该研究确定了成为负责任的家庭用电用户的关键动机和障碍，并提供了一个鼓励更高责任水平的框架。从业者总结：家庭用电浪费带来可持续性问题：二氧化碳排放过多和成本高昂。我们制定了一个改变思维方式的行为改变框架。我们调查了人因工程学问题：避免浪费的动机和障碍，即利他主义、利己主义、行为控制、享乐主义和自我效能感。该框架为政府提供了应对浪费的策略见解。
