Division of Emergency Medicine, Department of Medicine, McMaster University, Hamilton, Ontario, Canada.
Division of Allergy and Immunology, Nationwide Children's Hospital and The Ohio State University College of Medicine, Columbus, Ohio.
J Am Coll Radiol. 2018 Jan;15(1 Pt B):142-148. doi: 10.1016/j.jacr.2017.09.025. Epub 2017 Nov 15.
To many physicians and professionals, social media seems to be a risky business. However, recent literature has shown that there is potential to enhance your scholarly brand by engaging your stakeholders online. In this article, we discuss the opportunities presented to modern scholars by social media. Using case studies, we highlight two success stories around how scientists and scholars might use social media to enhance their careers. We also outline five key steps you can follow to build and manage your scholarly presence online.
对于许多医生和专业人士来说，社交媒体似乎是一项有风险的业务。然而，最近的文献表明，通过在网上与利益相关者互动，有可能提升你的学术品牌。本文讨论了社交媒体为现代学者带来的机会。通过案例研究，我们重点介绍了两位科学家和学者如何利用社交媒体来提升其职业生涯的成功案例。我们还概述了五个关键步骤，帮助你在线建立和管理你的学术形象。
