Ankara University, Faculty of Pharmacy, Department of Pharmacy Management, Anadolu, Ankara, Turkey.
Ankara University, Faculty of Pharmacy, Department of Pharmacy Management, Anadolu, Ankara, Turkey.
Res Social Adm Pharm. 2018 Nov;14(11):1007-1014. doi: 10.1016/j.sapharm.2017.12.002. Epub 2017 Dec 11.
Logistics activities play a prominent role in enabling manufacturers, distribution channels, and pharmacies to work in harmony. Nowadays these activities have become increasingly striking in the pharmaceutical industry and seen as a development area for this sector. Additionally, green practices are beginning to be more attracting particularly in decreasing costs and increasing image of pharmaceutical companies.
The main objective of this study was modeling green logistics (GL) behavior of the managers in the pharmaceutical sector in the theory of planned behavior (TPB) frame via structural equation modeling (SEM).
A measurement tool was developed according to TPB. Exploratory factor analysis was conducted to determine subfactors of GL behavior. In the second step, confirmatory factor analysis (CFA) was conducted for confirming whether there is a relationship between the observed variables and their underlying latent constructs. Finally, structural equation model was conducted to specify the relationships between latent variables.
In the proposed green logistics behavior (GLB) model, the positive effect of environmental attitude towards GL, perceived behavioral control related GL, and subjective norm about GL on intention towards GL were found statistically significant. Nevertheless, the effect of attitude towards costs of GL on intention towards GL was not found statistically significant. Intention towards GL has been found to have a positive statistically significant effect on the GL behavior.
Based on the results of this study, it is possible to say that TPB is an appropriate theory for modeling green logistics behavior of managers. This model can be seen as a guide to the companies in the pharmaceutical sector to participate in green logistics.
物流活动在使制造商、分销渠道和药店协调运作方面发挥着重要作用。如今，这些活动在制药行业变得越来越突出，被视为该行业的一个发展领域。此外，绿色实践开始变得更具吸引力，特别是在降低成本和提高制药公司形象方面。
本研究的主要目的是通过结构方程模型（SEM）在计划行为理论（TPB）框架内对制药行业经理的绿色物流（GL）行为进行建模。
根据 TPB 开发了一种测量工具。进行探索性因子分析以确定 GL 行为的子因素。在第二步中，进行验证性因子分析（CFA）以确认观察变量与其潜在隐变量之间是否存在关系。最后，进行结构方程模型以确定潜在变量之间的关系。
在所提出的绿色物流行为（GLB）模型中，GL 对环境态度、与 GL 相关的感知行为控制以及 GL 的主观规范对 GL 意图的积极影响具有统计学意义。然而，GL 的成本态度对 GL 意图的影响不具有统计学意义。GL 意图对 GL 行为具有积极的统计学意义。
根据这项研究的结果，可以说 TPB 是对经理的绿色物流行为进行建模的合适理论。该模型可以作为制药行业公司参与绿色物流的指南。
