Department of Agricultural Economics, Chair "Economics of Horticultural Production", Humboldt-University Berlin, Berlin, Germany.
Department of Agricultural Economics, Chair "Economics of Horticultural Production", Humboldt-University Berlin, Berlin, Germany.
Waste Manag. 2018 Apr;74:34-42. doi: 10.1016/j.wasman.2017.12.012. Epub 2018 Jan 12.
Many humans suffer from hunger, while edible food is discarded. This study aims at showing the importance of avoiding food waste in households and its causes by applying the means-end-chain analysis. Additional the means-end-chain approach should be examined in how far the method is suitable to get insights towards this topic. Consumer backgrounds in terms of feelings and attitudes regarding food waste should be shown, with the particular question why food waste personally is important. The data collection occurred utilizing the hard laddering method within a quantitative online survey. The results indicate that avoiding food waste is important for the greater part of consumers, as many claim to have a bad conscience, seeing it as morally wrong and reprehensible to waste food. A sample breakdown of gender, age and income points differences among these groups in regards to psychological consequences and value systems. Financial and environmental aspects have a lesser impact on attitudes and feelings regarding food waste in households.
许多人遭受饥饿，而可食用的食物却被丢弃。本研究旨在通过应用手段-目的链分析来展示家庭中避免食物浪费的重要性及其原因。此外，还应研究手段-目的链方法在多大程度上适合深入了解这一主题。应该展示消费者在食物浪费方面的情感和态度背景，特别要问的是，为什么个人的食物浪费很重要。数据收集是利用定量在线调查中的硬梯法进行的。结果表明，避免食物浪费对大部分消费者来说很重要，因为许多人表示感到内疚，认为浪费食物在道德上是错误的，应该受到谴责。性别、年龄和收入的样本细分表明，这些群体在心理后果和价值体系方面存在差异。在家庭中，财务和环境方面对食物浪费的态度和感受的影响较小。
