Sisyphus desperately seeking publisher.

As a punishment for his trickery, King Sisyphus was made to endlessly roll a huge boulder up a steep hill. The maddening nature of the punishment was reserved for King Sisyphus due to his hubristic belief that his cleverness surpassed that of Zeus himself. Today's scientists also pay a heavy price for their hubris and narcissism. They try to trick the editors of a few 'top' journals by peppering their papers with glitter and 'bling-bling', making overblown promises, and giving minimal credit to their predecessors. The editors wield their Olympian authority by making today's scientists endlessly push their weighty boulders up steep hills. By bowing to this implacable ritual, we scientists confer undue power to a handful of popular but irresponsible journals.