Hovsepyan Ourfa, Zare Farashbandi Firoozeh, Askari Gholamreza, Hassanzadeh Akbar
Assistant Medical Librarian, Kaiser Permanente, Glendale, California, USA.
Health Information Technology Research Center, Isfahan University of Medical Sciences, Isfahan, Iran.
J Educ Health Promot. 2018 Feb 9;7:27. doi: 10.4103/jehp.jehp_85_17. eCollection 2018.
The content of the mass media is a suitable tool for making changes to the society. One of the most read news in the mass media is nutritional information. The goal of this study is to assess the scientific authenticity of such information published in Iranian popular magazines.
This study is a qualitative study (content analysis) and uses bibliographic approach. A researcher-designed checklist is used as data gathering tool, and the statistical population included the messages obtained from the printed material in 173 volumes of 8 Iranian popular magazines. 10 most frequent messages were identified, and their scientific authenticity was investigated using Pubmed and IranMedex databases. The SPSS Software version 24 (IBM Corporation, Armonk, New York, USA) was applied in the analysis of this work.
The findings indicated that preventive trends had the highest (86.8%) and the treatments had the lowest (4.2%) frequency. Concerning the type of cancer, more than half (51.2%) of the conclusions were about cancer. Regarding authorship, 68% of articles were author signed, but the profession of 66.4% of the authors was not clear. Regarding references, only 25.4% of the articles had validated references.
It is revealed that 70% of the "nutrition information" related to cancer which was published in the popular magazines during 2012, considered to be acceptable according to scientific medical information sources. Although in some cases, the amount of evidence is not sufficient. Finally, it could be deduced that the nutrition information published in the Iranian popular magazines are still credible.
大众媒体的内容是推动社会变革的合适工具。大众媒体中阅读量最大的新闻之一是营养信息。本研究的目的是评估伊朗流行杂志上此类信息的科学真实性。
本研究是一项定性研究（内容分析），采用文献研究法。使用研究者设计的检查表作为数据收集工具，统计总体包括从8种伊朗流行杂志的173卷印刷材料中获取的信息。确定了10条最常见的信息，并使用PubMed和IranMedex数据库调查其科学真实性。本研究分析应用了SPSS软件24版（美国国际商业机器公司，纽约州阿蒙克）。
研究结果表明，预防趋势出现的频率最高（86.8%），治疗方面出现的频率最低（4.2%）。关于癌症类型，超过一半（51.2%）的结论是关于癌症的。关于作者身份，68%的文章有作者署名，但66.4%的作者职业不明确。关于参考文献，只有25.4%的文章有经过验证的参考文献。
结果显示，2012年流行杂志上发表的与癌症相关的“营养信息”中，70%根据科学医学信息来源被认为是可以接受的。尽管在某些情况下，证据量不足。最后，可以推断出伊朗流行杂志上发表的营养信息仍然可信。
